Calibrate
We look at where your store is now: your traffic, funnel, products, and current conversion signals.
We find exactly where you are losing buyers and fix it, using the COMET Method™

Within 24 hours, we follow up with what we found and what we'd do about it.
You don’t need a bigger ad budget.

You need a clear read of your funnel.
Most Shopify stores don’t need another random redesign, app, or ad campaign. They need a clearer read on where shoppers are dropping off.
Sometimes it’s the product page. Sometimes it’s the cart. Sometimes it’s the offer, the flow, the copy, or one small point of friction that keeps showing up.
Find the real drag in the journey, fix that first, and the traffic you already have starts working harder.
Our process for finding sales without the guesswork. Five stages, in order. Here's how it works.
We look at where your store is now: your traffic, funnel, products, and current conversion signals.
We study how shoppers move through the site: where they click, pause, scroll, hesitate, and leave.
We identify the biggest conversion drag in the journey.
We recommend the highest-priority fix first, so you’re not guessing what to change.
We measure what changed and what to watch next.
A store that hasn't launched has no shoppers to watch — so we swap the evidence, not the method.
Before you go live, we pressure-test your store the way a first-time buyer would experience it: the offer, the flow, the product pages, the checkout.
Instead of watching real shoppers, we check your journey against the same leak patterns we look for in live stores. And instead of measuring a lift, we set the exact baseline you'll measure from on day one.
Build it right the first time.

Hi, I'm Ayn.
Maybe you've been selling for a while and growth has stalled. Maybe you're about to launch and want to get it right the first time.
Either way, deciding what to change next feels blurry.
Pretty and functional are table stakes. Neither answers the only question that matters to your bottom line:
“Where will shoppers drop off, and why?”
That's where we start. Before changing anything, we look at how real visitors move through your store. Then we focus on the thing most likely to be costing you sales, not just the thing that looks suspicious.
Your store is getting visitors right now. Some of them want what you sell. If something small is getting in the way, let's find it.
Still building? Book a pre-launch review instead and we'll make sure you build it right the first time.